Greater Chicago Food Depository

From hungry to hopeful.

The Greater Chicago Food Depository is one of the most well-known and best-respected organizations among Chicago nonprofits. Still, the Food Depository team recognized that their brand’s identity and messaging needed a refresh. The evolved brand identity would need to support the full scope of the Food Depository’s mission—to not just provide food for the hungry, but to eliminate the root causes of hunger in our community.

We developed a fresh visual identity for them, including a new logomark, a refreshed color palette and a proprietary font. Along with the visual identity, we developed new messaging that conveys the scope and scale of what the Food Depository does, enabling the organization to better express the entirety of their mission. Armed with this new look and voice, we have helped them create and evolve successful fundraising campaigns year after year.