Rosalind Franklin University of Medicine and Science

Show the world what you’re made of.

Rosalind Franklin is a healthcare-focused private graduate school in North Chicago. They needed digital campaigns for a number of their individual colleges to drive enrollment. I co-led the creative team at 88 Brand Partners and served as the lead writer.

For each school, we developed a suite of digital ads—and landing pages to collect contact information and drive them to the schools’ program pages on their website. Perhaps most important, we rewrote and redesigned those program pages, making them concise, scannable and much more student-focused. The campaigns have driven impressively higher clickthrough and conversion rates, boosting enrollment.